Pantone has selected Pantone 13-1023 Peach Fuzz, a velvety peach shade, as its Color of the Year for 2024. This choice reflects the current global atmosphere, characterized by various challenges, where the need for nurturing, empathy, and compassion is increasingly significant.
Pantone 13-1023 Peach Fuzz, with its warm and cozy tone, underscores a collective longing for togetherness and the sense of safety and sanctuary it provides. This color introduces a new level of softness and accessibility, aligning with the desire for a more peaceful future. Described as "subtly sensual," Peach Fuzz is a genuine peach hue that symbolizes tenderness and conveys a strong message of care, community, and collaboration.
Latrice Eiseman, Executive Director of the Pantone Color Institute, explains that Peach Fuzz, positioned between pink and orange, evokes a sense of belonging and offers a chance for nurturing. It creates an atmosphere of calm, allowing space for healing, flourishing, and enjoying moments alone or with others. Peach Fuzz, according to Eiseman, is not just a color but an idea that awakens our senses to comfort, tactility, and warmth, impacting our overall wellbeing. This color choice for 2024 is a testament to the power of color in influencing feelings and setting a tone for the future.
Pantone's process for selecting its Color of the Year is a comprehensive and thoughtful endeavor. The color experts at the Pantone Color Institute engage in an extensive trend analysis, scouring the globe for emerging color influences. This search spans various domains, including the entertainment industry, particularly films in production, traveling art collections, emerging artists, fashion trends, and all facets of design.
The team also considers popular travel destinations, evolving lifestyles, playstyles, and socio-economic conditions, all of which can influence color trends. Additionally, new technologies, materials, textures, and effects that impact color are taken into account. Even social media platforms and major sporting events that draw global attention play a role in this process.
For 2024, Pantone's choice of Peach Fuzz reflects a heightened emphasis on community and personal values. Laurie Pressman, Vice President of the Pantone Color Institute, notes that this year's selection embodies compassion and togetherness, with its warm and welcoming nature enriching the soul. This choice aligns with a global reevaluation of life priorities, emphasizing closeness and comfort with loved ones.
Pressman also reflects on the 25-year journey of the Pantone Color of the Year program, expressing gratitude for its role in fostering discussions about color, inspiring creativity, and uniting designers and color enthusiasts worldwide. The institute looks forward to continuing this tradition, contributing to the global dialogue on color and its impact on design and culture.
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